HOW WILL WE MAKE IT WORTH SHARING?

While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined. Google docs are now being used for games and parties, and Zoom is now how we send our kids to school and see our friends for happy hours. Because of this, most social media platforms are being challenged to adapt quickly to meet the needs of how people are now consuming content

Livestreaming is officially “in.” There’s a huge use case of livestreaming being a tool to increase followings on accounts because viewers crave interactivity that the feature offers. The behavior of joining a livestream has become more organic, and social media apps have responded to the trend by improving its features to make the functionality even easier.

People are expressing themselves through social content creation. Emerging platforms like TikTok are seeing users invest more time on the app, and a constant, steady stream of new users joining. The global daily active users have grown significantly, as shown in the app reaching a monthly download record in February. This has mutually given rise to users creating new videos. This trend has also been happening on the professional business platform, LinkedIn, where there is a 60% YoY increase in content creation.

Social networks have increased significantly. Facebook saw a 50% increase in messaging within countries hit hardest by the virus, with voice and video calling doubling over Messenger and WhatsApp. On Snapchat, there has been a spike in usage to stay connected with friends; snaps sent between friends reached an all-time high, and its call feature increased by more than 50% MoM. All this goes to show that social media users are relying heavily on these types of communication features within platforms to stay connected with their networks