HOW WILL WE MAKE IT WORTH SHARING? While the world outside contracts inward to our homes, offices, and immediate neighborhoods, our online world has expanded in ways we could have never imagined. Google docs are now being used for games and parties, and Zoom is now how we send our kids to school and see our friends for happy hours. Because of this, most social media platforms are being challenged to adapt quickly to meet the needs of how people are now consuming content Livestreaming is officially “in.” There’s a huge use case of livestreaming being a tool to increase followings on accounts because viewers crave interactivity that the feature offers. The behavior of joining a livestream has become more organic, and social media apps have responded to the trend by improving its features to make the functionality even easier. People are expressing themselves through social content creation. Emerging platforms like TikTok are seeing users invest more time on the app, and a constant,...